The Rules (Behavioral Economics)

The Rules (Behavioral Economics)
A Workshop about Leadership and Cooperation

The Rules ensure proper action. They save time, means and money. Following the Rules we share a community: the company, the department, the team. The Rules merge motivation and communication in an amazingly effortless approach to ensure proper action. They bring about better working results and less stress at the man/man interface. They serve business as well as the community.

Human Needs and the Purpose of Business
We want to be part of a well-working community („Love“). We are looking for more opportunities to get on („Means“). We need explanations about why we are doing whatever we are doing („Value“). To serve our needs – even when using „hilarious“ names for them – is the purpose of business.

LoveMeansValue is an open business and social doctrine. Scientifically established, economically successful, socially balanced and morally sound its knowledge and skills enhance better cooperation as its contribution to behavioral economics. The Rules merges the pyramid of needs (Abraham H. Maslow), the triune brain (Paul MacLean) and the biogram (Rolf Schirm) and serve the better understanding of cognitive biases (Daniel Kahneman) and the personal use of choice architecture (Richard Thaler).

The Rules provide natural authoritiy. They serve ourselves as well as all those we are dealing with (!). LoveMeansValue represents our higher needs for community, opportunity and explanations. The oldest, biggest, and most successful companies use them as well as politics, diplomacy and the military, and – last but not least – successful individuals. This workshop offers all you need to know about how to deal with people – including yourself.

To know the Rules means to get on. Case studies, exercises and context analysis from business and social settings demonstrate all you ever wanted to know about how to deal with people – including yourself. Meet the Rules.

Time – One, two, three, four days; weekly academic lectures or key note
Place – Your company, your institute, your business, a place of your choice.

– 49 – 176 – 24 07 79 65




NB Aristoteles: „Physik“ / „Physics“ – Abraham H. Maslow: „Motivation and Personality“ –
Paul D. MacLean: „Triune Brain“ – Rolf W. Schirm: „Das Biogramm“ – Mihály Csíkszentmihályi: „Optimal Experience“ / „Flow“ – René Scholz: „Liebe Macht Sinn – Die Spielregeln“; 3. neu bearb. Auflage  –  Daniel Kahneman: „Schnelles Denken, langsames Denken“ / „Thinking fast, thinking slow“ – Richard Thaler: „Nudge“